New Orleans billboard campaign reminds all to ‘Keep Christ in Christmas’

By Peter Finney Jr.
NEW ORLEANS (CNS) – Eternal hope is the overarching message of Christmas: A child born in a barn changed the world.

Charlie LeBlanc was one of those hope-filled New Orleans Catholics – a regular communicant, a longtime member of the Knights of Columbus and a straight shooter – who for decades ran the Christ in Christmas Committee billboard campaign with deep faith, good humor and back-of-the-envelope math.

When LeBlanc’s home was flooded after Hurricane Katrina in 2005, he never lost his faith that someone bigger was in control.

“I don’t know,” he said in 2006 as he prepared to rebuild, shortly before his death. “I’m 85 years old, and I just got approved for a 30-year mortgage.”

LeBlanc was one in a line of New Orleans Catholics who since 1952 have created the most successful Christmas billboard campaign in the country.

This year, more than 60 “Keep Christ in Christmas” billboards sponsored by Catholic schools, Knights of Columbus councils and women’s auxiliaries, businesses and individuals sprouted up after Thanksgiving in the Greater New Orleans area. The billboards, emphasizing the spiritual meaning of Christmas, are put up by Outfront, the company that has been involved in the program since 1952.

Another seven to 10 electronic billboards with the “Keep Christ in Christmas” message will be running around the clock near the city on the Northshore, courtesy of Lamar.

“I’ve mentioned it to people in other states, and nobody’s done it to the extent that we have in the Archdiocese of New Orleans,” said Stephen Hart, who succeeded LeBlanc as committee chair in 2002 and has witnessed the number of billboards grow from the low to mid 20s to more than 60.

Former committee member Blanche Comiskey recalled being asked to join the mostly male group in the late 1960s. She said Francis Doyle, a local bank executive, had started the effort because he felt the secularization of Christmas, with the emphasis on buying things, was overshadowing the spiritual message.

As a leading member of the Council of Catholic School Cooperative Clubs – the association of parents’ clubs across the archdiocese – Comiskey recruited more schools to sponsor billboards. Dozens of schools continue to do so.

“The schools really do cooperate, and if one school can’t afford a whole board, they can combine with another school,” Comiskey said. “It was wonderful to see the reaction. It means that sometimes volunteer work is rewarding. Imagine the little kids who might have put in a little money for a billboard. They had to feel special.”

The cost of sponsoring a “Keep Christ in Christmas” billboard is $430. Although all reservations have been made for this year, there are always openings for next year, Hart said.

“We’ve had a number of people thank us for doing the ministry – for getting the message out and for putting it at the front of people’s attention,” Hart said.

“I’m hoping what the billboards do is bring back the family celebration and the real meaning of Christmas, where people can celebrate together,” he said. “This whole isolation – where parents are isolated in their home and often couldn’t visit their grandkids because they were afraid for their own safety – hopefully will all be over.”

(Editor’s Note: More information on the Christmas billboard campaign can be found at Finney is executive editor/general manager of the Clarion Herald, newspaper of the Archdiocese of New Orleans.)