Choose Life tags sales reach
million mark in Mississippi JACKSON — Mississippi is the first state behind Florida to reach $1 million in sales of the Choose Life specialty license plate. This fundraiser originated in Florida in 2000 and has received over $5 million in revenues. Mississippi began selling Choose Life license plates in 2002.
According to Russ Amerling, national publicity coordinator for Choose Life license plates, Mississippi has not only reached one million in revenue, but is out selling Florida in per capita sales. In Mississippi the current total in revenues is $1,214,160.
The Choose Life advisory committee, the non-profit organization responsible for the distribution of funds, has launched its first major advertising campaign to increase the sale of the plates.
Funds benefit 33 pregnancy resource centers who are empowering women to choose life for their unborn children. Choose Life recently launched the License to Live ad campaign to increase tag sales during this year because they think every Mississippi tag must be removed and traded for the newly designed state plates.
“The new ad campaign was designed by Cirlot Agency with hopes of persuading Mississippians to trade in their old plates for a Choose Life plate,” according to Terri Herring, marketing director for the Choose Life advisory committee.
“We want people to realize they can grant Mississippi’s unborn children a license to live by purchasing a Choose Life tag,” she said. “Many women feel overwhelmed when facing an unplanned pregnancy and we support pregnancy resource centers across Mississippi that provide a safe place for women to consider their options.”
Herring said the state recently required that tag offices mail all specialty plates instead of keeping them in stock. This has resulted in a slight decrease in the number of tags sold.
Janet Thomas, executive director for Choose Life, is encouraging people to take their current license plate to the local tag office, pay $31 and order a new Choose Life tag. “Tags will be mailed and a receipt is all you need during the interim,” she said.
organization responsible for the distribution of funds, has launched its first major advertising campaign to increase the sale of the plates. 